Optimal advertising for selling a product with a nondifferentiable demand function
| Year of publication: |
1994
|
|---|---|
| Authors: | Viscolani, Bruno |
| Published in: |
Decisions in Economics and Finance. - Springer, ISSN 1593-8883. - Vol. 17.1994, 1, p. 53-67
|
| Publisher: |
Springer |
| Subject: | advertising | goodwill | nondifferentiable optimal control | comunicazione | controllo ottimo non differenziabile |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005622579