Optimal advertising for the Nerlove-Arrow model under a budget constraint
Suresh P. Sethi
| Year of publication: |
1977
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|---|---|
| Authors: | Sethi, Suresh P. |
| Published in: |
Operational research quarterly : OR. - London [u.a.] : [Verlag nicht ermittelbar], ISSN 0030-3623, ZDB-ID 207376-6. - Vol. 28.1977, 3/2, p. 683-693
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| Subject: | Werbung | Planung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003678768