Optimal advertising structure in the presence of a platform owner's entry
Xiangxiang Wu, Yong Zha
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Xiangxiang ; Zha, Yong |
| Subject: | Advertising competition | Asymmetric manufacturers | Game theory | Platform entry | Supply chain management | Lieferkette | Supply chain | Werbung | Advertising | Spieltheorie | Markteintritt | Market entry | Digitale Plattform | Digital platform | Wettbewerb | Competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097449