Optimal Allocation of Marketing Strategies in Taiwan's Bio-cosmetics Sector by Using the Analytic Hierarchy Process
| Year of publication: |
2007
|
|---|---|
| Authors: | Hsu, Pi-Fang ; Wang, Chen-Ying |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 32.2007, 1, p. 3-15
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