Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Ralph Fuerderer ... (ed.)
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Fürderer, Ralph (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Verbundangebot | Preisbündelung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 299 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-540-65247-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004041585