Optimal contract under brand name collaboration
Debasmita Basak; Arijit Mukherjee
| Year of publication: |
2014
|
|---|---|
| Authors: | Basak, Debasmita ; Mukherjee, Arijit |
| Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 37.2014, p. 238-240
|
| Subject: | Brand name collaboration | Fixed-fee | Royalty | Markenartikel | Brand | Markenführung | Brand management | Vertragstheorie | Contract theory | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417703