Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Rajkumar Venkatesan, V. Kumar and Timothy Bohling
| Year of publication: |
2007
|
|---|---|
| Authors: | Venkatesan, Rajkumar ; Kumar, V. ; Bohling, Timothy |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 579-594
|
| Subject: | Beziehungsmarketing | Relationship marketing | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569723