Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
| Year of publication: |
2007
|
|---|---|
| Authors: | Venkatesan, Rajkumar ; Kumar, V. ; Bohling, Timothy |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 4, p. 579-594
|