Optimal database marketing : strategy, development and data mining
Ronald G. Drozdenko; Perry D. Drake
| Year of publication: |
c2002
|
|---|---|
| Authors: | Drozdenko, Ronald G. ; Drake, Perry D. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE |
| Subject: | Data Mining | Data mining | Marketing | Datenbank | Database | Marketingmanagement | Marketing management | Database-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 398 S Ill., graph. Darst 26 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references S. 383 - 385 and index |
| ISBN: | 0-7619-2357-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001643671