Optimal database marketing : strategy, development, and data mining
Ronald G. Drozdenko ; Perry D. Drake
| Year of publication: |
2002
|
|---|---|
| Authors: | Drozdenko, Ronald G. ; Drake, Perry D. |
| Publisher: |
Thousand Oaks [u.a.] : SAGE |
| Subject: | Database-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 398 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-2357-8 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765243