Optimal distinctiveness across revenue models : performance effects of differentiation of paid and free products in a mobile app market
Joey van Angeren, Govert Vroom, Brian T. McCann, Ksenia Podoynitsyna, Fred Langerak
| Year of publication: |
2022
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|---|---|
| Authors: | Angeren, Joey van ; Vroom, Govert ; McCann, Brian T. ; Podoynitsyna, Ksenia ; Langerak, Fred |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 10, p. 2066-2100
|
| Subject: | differentiation | legitimacy | machine learning | optimal distinctiveness | revenue models |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013466090