Optimal Distribution Strategy for Enterprise Software : Retail, SaaS, or Dual Channel?
| Year of publication: |
2018
|
|---|---|
| Authors: | Li, Shengli ; Cheng, Hsing Kenneth ; Jin, Yong |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 11 (24.07.), p. 1928-1939
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.12909 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096169