Optimal distribution strategy for enterprise software : retail, SaaS, or dual channel?
Shengli Li, Hsing Kenneth Cheng, Yong Jin
| Year of publication: |
2018
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|---|---|
| Authors: | Li, Shengli ; Cheng, Hsing Kenneth ; Jin, Yong |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 11, p. 1928-1939
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| Subject: | enterprise software | software distribution channel | software quality | SaaS | unfit cost | customization cost | Software | Vertriebsweg | Distribution channel | Softwareindustrie | Software industry | Softwareentwicklung | Software development | IT-Dienstleister | IT service provider | Qualitätsmanagement | Quality management | Cloud Computing | Cloud computing | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011969947