Optimal dynamic pricing for sponsored search advertising
Ying-Ju Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Ying-Ju |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 43.2015, 2, p. 177-182
|
| Subject: | Sponsored search | Dynamic pricing | Quality uncertainty | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Theorie | Theory | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515782