Optimal Feature Advertising Design Under Competitive Clutter
| Year of publication: |
2007
|
|---|---|
| Authors: | Pieters, Rik ; Wedel, Michel ; Zhang, Jie |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 53.2007, 11, p. 1815
|