Optimal fresh agricultural products private brand introduction and sourcing strategy considering different power structures
Kaiying Cao, Ying Gao
| Year of publication: |
2023
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|---|---|
| Authors: | Cao, Kaiying ; Gao, Ying |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 7, p. 3827-3845
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| Subject: | Agrarprodukt | Agricultural product | Handelsmarke | Store brand | Markteintritt | Market entry | Electronic Commerce | E-commerce | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014341052