Optimal internet media selection
Peter J. Danaher; Janghyuk Lee; Laoucine Kerbache
| Year of publication: |
2010
|
|---|---|
| Authors: | Danaher, Peter J. ; Lee, Janghyuk ; Kerbache, Laoucine |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 2, p. 336-347
|
| Subject: | Internet | Online-Marketing | Internet marketing | Nichtlineare Optimierung | Nonlinear programming | Panel | Panel study | Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969795