Optimal keyword bidding in search-based advertising with target exposure levels
| Year of publication: |
2013
|
|---|---|
| Authors: | Selçuk, B. ; Özlük, Ö. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 226.2013, 1 (1.4.), p. 163-172
|