Optimal launch of a new generation of technology : a multi attribute approach discrete time diffusion process
Nitin Sachdeva and Ompal Singh (Department of Operational Research, University of Delhi, Delhi, India), P.K. Kapur (Centre for Interdisciplinary Research, Amity University, Noida, UP, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sachdeva, Nitin ; Ompal Singh ; Kapur, P. K. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 1, p. 3-23
|
| Subject: | multi attribute | utility function | discrete innovation bass model | successive generations | optimal launch time | Theorie | Theory | Innovation | Innovationsdiffusion | Innovation diffusion | Nutzenfunktion | Utility function | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478577