Optimal length of free trial for online service considering user's learning effect
Zhongsheng Hua, Yiwen Fan, Xiaoyan Xu, and Lina Bao
| Year of publication: |
2019
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|---|---|
| Authors: | Hua, Zhongsheng ; Fan, Yiwen ; Xu, Xiaoyang ; Bao, Lina |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 66.2019, 4, p. 583-597
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| Subject: | Free trial | learning effect | online service | time-based pricing | user's utility | Lernprozess | Learning process | E-Learning | E-learning | Preismanagement | Pricing strategy | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2018.2877783 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012129831