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ARTICLES - Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities
Kotabe, Masaaki, (2002)
Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach
Aulakh, Preet S., (1996)
Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions
Kotabe, Masaaki, (1996)