Optimal markdown pricing : implications of inventory display formats in the presence of strategic customers
Year of publication: |
2009
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Authors: | Yin, Rui ; Aviv, Yossi ; Pazgal, Amit I. ; Tang, Christopher S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 8, p. 1391-1408
|
Subject: | Einzelhandelspreis | Retail price | Ladengestaltung | Store design | Lagermanagement | Warehouse management | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Theorie | Theory |
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