Optimal marketing for really new products : using a consumer perspective to improve communications
Steve Hoeffler and Michal Herzenstein
| Year of publication: |
2012
|
|---|---|
| Authors: | Hoeffler, Steve ; Herzenstein, Michal |
| Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 21-44
|
| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Lernprozess | Learning process | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009348443