Optimal marketing strategy: A decision-making with ANP and TOPSIS
| Year of publication: |
2010
|
|---|---|
| Authors: | Wu, Cheng-Shiung ; Lin, Chin-Tsai ; Lee, Chuan |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 127.2010, 1, p. 190-197
|