Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Diansheng Dong, Todd M. Schmit, and Harry M. Kaiser
| Year of publication: |
2007
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|---|---|
| Authors: | Dong, Diansheng ; Schmit, Todd M. ; Kaiser, Harry M. |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del, ISSN 1068-2805, ZDB-ID 11999251. - Vol. 36.2007, 2, p. 253-266
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009902751