Optimal new product positioning: A genetic algorithm approach
| Year of publication: |
2003
|
|---|---|
| Authors: | Gruca, Thomas S. ; Klemz, Bruce R. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 146.2003, 3, p. 621-633
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