Optimal price promotion in the presence of asymmetric reference-price effects
| Year of publication: |
2007
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|---|---|
| Authors: | Fibich, Gadi ; Gavious, Arieh ; Lowengart, Oded |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 28.2007, 6, p. 569-578
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