Optimal pricing and trade-in policies in a dual-channel supply chain when considering market segmentation
Year of publication: |
2019
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Authors: | Feng, Lipan ; Li, Yongjian ; Xu, Fangchao ; Deng, Qianzhou |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 57.2019, 9, p. 2828-2846
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Subject: | dual-channel | market segmentation | pricing | Supply chain management | trade-in policies | Lieferkette | Supply chain | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Spieltheorie | Game theory |
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