Optimal Pricing of a Personalized Product

This paper deals with optimal pricing of a personalized product such as a personal portrait or photo. A new model of the pricing structure inspired by two real-life cases is introduced to the literature and solved to obtain optimal photo sitting fees and the final product price. A sensitivity analysis with respect to the problem parameters is performed

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Year of publication:	2014
Authors:	Sethi, Suresh
Publisher:	[S.l.] : SSRN
Subject:	Preismanagement \| Pricing strategy \| Theorie \| Theory

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Systems Science and Systems Engineering, January 2008
Classification:	C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M3 - Marketing and Advertising
Source:	ECONIS - Online Catalogue of the ZBW

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