Optimal pricing of successive generations of product advances
| Year of publication: |
1993
|
|---|---|
| Authors: | Padmanabhan, V. ; Bass, F.M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 10.1993, 2, p. 185-208
|