Optimal Pricing Strategy for New Products
| Year of publication: |
1999
|
|---|---|
| Authors: | Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 45.1999, 12, p. 1650-1663
|