Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost
| Year of publication: |
2005
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|---|---|
| Authors: | Savin, Sergei ; Terwiesch, Christian |
| Published in: |
Operations research : the journal of the Operations Research Society of America. - Linthicum, Md : INFORMS, ISSN 0030-364X, ZDB-ID 1233890. - Vol. 53.2005, 1, p. 26-47
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