Optimal product line design with reference price effects
Xiaoming Yan, Wenhan Zhao, Yugang Yu
| Year of publication: |
2022
|
|---|---|
| Authors: | Yan, Xiaoming ; Zhao, Wenhan ; Yu, Yugang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 302.2022, 3 (1.11.), p. 1045-1062
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| Subject: | Price discrimination | Product line design | Product positioning | Reference price | Supply chain management | Fertigungsprogramm | Master production schedule | Preismanagement | Pricing strategy | Produktgestaltung | Product design | Lieferkette | Supply chain | Produktdifferenzierung | Product differentiation | Theorie | Theory | Preisdifferenzierung | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2022.01.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363821