Optimal product placement
Chia-Ling Hsu, Rafael Matta, Sergey V. Popov, Takeharu Sogo
| Year of publication: |
August 2017
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|---|---|
| Authors: | Hsu, Chia-Ling ; Matta, Rafael ; Popov, Sergey V. ; Sogo, Takeharu |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 51.2017, 1, p. 127-145
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| Subject: | Imperfect monopolistic competition | Internet trade intermediation | Menu choice | Search costs | Vertical differentiation | Monopolistischer Wettbewerb | Monopolistic competition | Informationskosten | Information costs | Theorie | Theory | Product Placement | Product placement | Produktdifferenzierung | Product differentiation | Internet | Vermittlungstätigkeit | Intermediation | Produktqualität | Product quality | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11151-017-9575-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782222