Optimal product-sampling strategies in social networks : how many and whom to target?
Christian Schlereth, Christian Barrot, Bernd Skiera, and Carsten Takac
| Year of publication: |
2013
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|---|---|
| Authors: | Schlereth, Christian ; Barrot, Christian ; Skiera, Bernd ; Takac, Carsten |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 1, p. 45-72
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| Subject: | Agent-based models | product diffusion | product marketing | product sampling | sampling strategies | social networks | Soziales Netzwerk | Social network | Theorie | Theory | Agentenbasierte Modellierung | Agent-based modeling | Stichprobenerhebung | Sampling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010247652