Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Year of publication: |
2023
|
---|---|
Authors: | Mu, Lifeng ; Tang, Xin ; Sugumaran, Vijayan ; Xu, Wei ; Sun, Xiangyang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 475-510
|
Subject: | Cashback website | Dual channel | Electronic commerce | Pricing strategy | Rebate strategy | Electronic Commerce | E-commerce | Preismanagement | Online-Handel | Online retailing | Website | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Rabatt | Rebate | Online-Marketing | Internet marketing |
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