Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Lifeng Mu, Xin Tang, Vijayan Sugumaran, Wei Xu, Xiangyang Sun
| Year of publication: |
2023
|
|---|---|
| Authors: | Mu, Lifeng ; Tang, Xin ; Sugumaran, Vijayan ; Xu, Wei ; Sun, Xiangyang |
| Subject: | Cashback website | Dual channel | Electronic commerce | Pricing strategy | Rebate strategy | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Preismanagement | Rabatt | Rebate | Vertriebsweg | Distribution channel | Website | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09485-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014251719