Optimal revenue model of a social networking service : ad-sponsored, subscription-based, or hybrid?
Zhiyong Li, Donghan Wang, Guofang Nan, and Minqiang Li
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Zhiyong ; Wang, Donghan ; Nan, Guofang ; Li, Minqiang |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 1927-1939
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| Subject: | Advertising strategy | social networking services (SNSs) | subscription strategy | two-sided markets | versioning strategy | Soziales Netzwerk | Social network | Social Web | Social web | Theorie | Theory | Online-Marketing | Internet marketing | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3170051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405294