Optimal Selection for Direct Mail
| Year of publication: |
1995
|
|---|---|
| Authors: | Bult, Jan Roelf ; Wansbeek, Tom |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 4, p. 378-394
|