Optimal selling scheme in social networks : hierarchical signaling, sequential selling, and chain structure
Year of publication: |
2023
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Authors: | Zhou, Junjie ; Liao, Chen-Nan ; Chen, Ying-Ju |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 7, p. 2138-2153
|
Subject: | dynamic signaling | information transmission | revenue management | social networks | Soziales Netzwerk | Social network | Theorie | Theory | Signalling | Revenue-Management | Revenue management | Asymmetrische Information | Asymmetric information | Social Web | Social web | Informationsverbreitung | Information dissemination | Verkauf | Selling |
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