Optimal targeting of latent tourism demand segments
José M. Cazorla-Artiles, Juan L. Eugenio-Martin
| Year of publication: |
2023
|
|---|---|
| Authors: | Cazorla-Artiles, José M. ; Eugenio-Martin, Juan L. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 95.2023, p. 1-9
|
| Subject: | Latent demand | Market segmentation | Marketing campaign | Target markets | Tourism expenditure | Marktsegmentierung | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Nachfrage | Demand | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534445