Optimal targeting of latent tourism demand segments
Year of publication: |
2023
|
---|---|
Authors: | Cazorla-Artiles, José M. ; Eugenio-Martin, Juan L. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 95.2023, p. 1-9
|
Subject: | Latent demand | Market segmentation | Marketing campaign | Target markets | Tourism expenditure | Marktsegmentierung | Tourismus | Tourism | Nachfrage | Demand | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management |
-
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges, (2016)
-
Frömbling, Simone, (1993)
-
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G., (2014)
- More ...
-
On the determinants of Airbnb location and its spatial distribution
Eugenio-Martin, Juan L., (2019)
-
EUGENIO-MARTIN, JUAN L., (2011)
-
Eugenio-Martin, Juan L., (2016)
- More ...