Optimising Bank Service Provision: A Simulation Approach

A particular aspect of bank marketing is considered — that of service provision for customers. It is postulated that an investigation of ways of minimising the total cost of provision, including the cost of lost customers, can be made using computer‐based simulation techniques. An example of such a model is given for a specified, typical problem of service provision in a bank.

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Year of publication:	1984
Authors:	Watkins, Trevor
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 2.1984, 1, p. 31-39
Publisher:	MCB UP Ltd
Subject:	Banking \| Bank Marketing \| Service \| Customers \| Simulation

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010733 [DOI]
Source:	Other ZBW resources

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