Optimising customers as knowledge resources and recipients : cases in small to medium sized software enterprises
Ciara Heavin; Frederic Adam
| Year of publication: |
2012
|
|---|---|
| Authors: | Heavin, Ciara ; Adam, Frederic |
| Published in: |
Customer-centric knowledge management : concepts and applications. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-089-7. - 2012, p. 1-18
|
| Subject: | KMU | SME | Wissensmanagement | Knowledge management | Softwareindustrie | Software industry | Ressourcenorientierter Ansatz | Resource-based view | Betriebliches Informationssystem | Business intelligence system | Beziehungsmarketing | Relationship marketing | Software |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009312472