Optimising performance by fusion of business intelligence and marketing mix in decision making process
Ankur Saini, Anupama Rajesh
| Year of publication: |
2024
|
|---|---|
| Authors: | Saini, Ankur ; Rajesh, Anupama |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 23.2024, 4, p. 415-437
|
| Subject: | business intelligence | data analytics | decision making process | marketing | marketing mix | Marketingmanagement | Marketing management | Betriebliches Informationssystem | Business intelligence system | Entscheidung | Decision | Management-Informationssystem | Management information system | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMDM.2024.139386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015067127