Optimising the customer experience : lessons for banks from tech giants
Silke Finken, Katharina Rusp
| Year of publication: |
2023
|
|---|---|
| Authors: | Finken, Silke ; Rusp, Katharina |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 8.2023, 1, p. 13-29
|
| Subject: | Big Tech | customer experience | customer journey | open banking | tech giants | Beziehungsmarketing | Relationship marketing | Hochtechnologie | High technology | Bank | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364588