Optimization Issues in Web and Mobile Advertising : Past and Future Trends

by Subodha Kumar

Evolution of Web Advertising -- Pricing Models in Web Advertising -- Scheduling Advertisements on a Web Page -- Personalization of Web Advertising -- Internet Advertising Firms -- Mobile Advertising -- Future Trends and Challenges in Web and Mobile Advertising.

MoreLess

Year of publication:	2016 ; 1st ed. 2016
Authors:	Kumar, Subodha
Publisher:	Cham : Springer International Publishing
Subject:	Online-Marketing \| Internet marketing \| Mobile Marketing \| Mobile marketing \| Marketingkooperation \| Marketing cooperation \| Mathematische Optimierung \| Mathematical programming \| Online-Werbung \| Ertragssteigerung \| Gewinnmaximierung
Description of contents:	Description [swbplus.bsz-bw.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (X, 70 p. 9 illus., 2 illus. in color, online resource)
Series:	SpringerBriefs in Operations Management SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Evolution of Web AdvertisingPricing Models in Web Advertising -- Scheduling Advertisements on a Web Page -- Personalization of Web Advertising -- Internet Advertising Firms -- Mobile Advertising -- Future Trends and Challenges in Web and Mobile Advertising.
ISBN:	978-3-319-18645-0 ; 978-3-319-18644-3
Other identifiers:	10.1007/978-3-319-18645-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014018074