Optimization issues in web and mobile advertising : past and future trends
Subodha Kumar
| Year of publication: |
2016
|
|---|---|
| Authors: | Kumar, Subodha |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Marketingkooperation | Marketing cooperation | Mathematische Optimierung | Mathematical programming | Online-Werbung | Ertragssteigerung | Gewinnmaximierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 70 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-319-18644-2 ; 978-3-319-18644-3 ; 978-3-319-18645-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011391050