Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Fabrice Talla Nobibon; Roel Leus; Frits C. R. Spieksma
| Year of publication: |
2011
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|---|---|
| Authors: | Nobibon, Fabrice Talla ; Leus, Roel ; Spieksma, Frits C. R. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 210.2011, 3 (1.5.), p. 670-683
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| Subject: | Direktmarketing | Direct marketing | Heuristik | Heuristics | Algorithmus | Algorithm | Mathematische Optimierung | Mathematical programming | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008990051