Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Meihua Zuo, Spyros Angelopoulos, Carol Xiaojuan Ou, Hongwei Liu and Zhouyang Liang
| Year of publication: |
2023
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|---|---|
| Authors: | Zuo, Meihua ; Angelopoulos, Spyros ; Ou, Carol Xiaojuan ; Liu, Hongwei ; Liang, Zhouyang |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 40.2023, 4, p. 1328-1357
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| Subject: | brand competition | clickstream data | dynamic competition analysis | network analysis | Online marketplaces | spatial auto-regressive model | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Wettbewerb | Competition | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2023.2267314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582599