Optimization of the annual planning of targeted offers in direct marketing
S. Delanote, R. Leus and F. Talla Nobibon
| Year of publication: |
2013
|
|---|---|
| Authors: | Delanote, S. ; Leus, Roel ; Talla Nobibon, Fabrice |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 64.2013, 12, p. 1770-1779
|
| Subject: | promotion campaigns | products bundling | multi-channel strategies | direct marketing | integer programming | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion | Leistungsbündel | Bundling strategy | Theorie | Theory | Marketingmanagement | Marketing management | Ganzzahlige Optimierung | Integer programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228329