NBC's Optimization Systems Increase Revenues and Productivity - NBC uses optimization systems to make the most profitable use of its limited inventory of advertising slots by estimating demand by show and by week and to schedule commercials. From 1996 to 2000, it increased revenues by over (USD)200 million, improved productivity, reduced rework, and improved customer satisfaction.
| Year of publication: |
2002
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| Authors: | Bollapragada, Srinivas ; Cheng, Hong ; Phillips, Mary ; Garbiras, Marc ; Scholes, Michael ; Gibbs, Tim ; Humphreville, Mark |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 32.2002, 1, p. 47-60
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